“We saw real value in learning a skill that we could use again and again as we grow our business. Getting an up to date media list of every contact in town and the guidance that Jocelyne gave us as part of the kit was invaluable. The I Do My Own PR tool was easy to use and packed full of great tips and advice. We simply wouldn’t have got the results we did without using it.
We found that the media responded really well to us approaching them directly; they seemed to respect the fact we were doing it ourselves. Now we have kickstarted some great relationships with media that will be absolutely key to our growth as we roll out our beer around the country and we’ve saved ourselves thousands of dollars in the process.”
Nathan Lennon, Hawke's Brewing Co. co-founder