Helping not-for-profits raise funds
and awareness through PR

Fast, super cost-effective DIY kits. Media contacts included.

Perfect for not-for-profits, charities and social enterprises

When you need to be raising funds instead of spending them, a DIY approach to PR makes sense. Our kit includes a media contact list and if you choose Premium, you'll get all our expertise focused on your cause in our 1-on-1 time.

Need to raise donations and awareness? Use this DIY PR kit.

You'll notice conversations become easier because you're in the press. ​​​​​​​
Those third party endorsements from the media will make you stand head and shoulders above the social and advertising clutter.

And best of all, it's free! Unlike advertising, you don't pay a thing.

Cost-effective DIY PR Tool

How it works

  • Choose version

    There are two versions of the kit. Essential & Premium.

  • Pay & login

    A one-off payment with instant access to your secure dashboard.

  • Quickly learn

    You’ll be guided through our four step process.

  • Launch

    Time to engage the media and get into the press!

What happens in a 1-on-1 session?

Whilst this process has been designed for you to work on your own, the Premium kit includes 1-on-1 time with us to bring peace of mind, workshop any issues, ensure your messaging and story are correct and check all opportunities have been explored.

Outcomes

Follow the I Do My Own PR process and you will:

Learn how to do your own PR using a best practice model, giving you the greatest chance of gaining media coverage.

Be able to confidently handle media and start to form personal long-lasting relationships with the right journalists.

Become practised at creating your own media materials each time you have a story to tell.

Why use this kit?

1. Preparation is the key to success.

2. When you get it right, PR can be the catalyst you need to boost your business. And naturally, getting it wrong can have the opposite effect. The saying "all publicity is good publicity" is simply not true. There is a process to approaching the media and this kit will teach you the best way to do it.

3. By the end of the process, you will have learnt an essential skill that you can use again and again and again.

Why is it important that you do your own PR?

1. PR is an essential skill for any entrepreneur or business owner. If you look at other successful entrepreneurs, you'll notice a constant stream of stories and conversations that lead right back to the product they're selling or cause they're promoting.

2. A journalist would much rather speak directly to the founder or business owner from the start. No one is as passionate or as knowledgeable about your business as you are.

3. You will be building your own lasting relationships with influential media.