Why use this kit?
1. Preparation is the key to success.
2. When you get it right, PR can be the catalyst you need to boost your business. And naturally, getting it wrong can have the opposite effect. The saying "all publicity is good publicity" is simply not true. There is a process to approaching the media and this kit will teach you the best way to do it.
3. By the end of the process, you will have learnt an essential skill that you can use again and again and again.