Empowering craft liquor
brands (and PMs) to do their own PR

Fast, super cost-effective DIY kits. Media contacts included.

Want media exposure?Take our free PR assessment

Perfect for drinks brands

Whether you're just starting out or more established, if you're a drinks brand and you
want to build your own relationships with media, then this DIY PR kit is for you. It includes a tailored drinks media list and a backgrounder on how the drinks media works plus if you choose Premium, you'll get all our expertise focused on your brand in our 1-on-1 time.

What is public relations and how can
this tool help my business?

8 Reasons to do PRClick to view

You'll notice that s​​​​​​ales conversations become easier because you're in the press. ​​​​​​​
Those third party endorsements from the media will make you stand head and shoulders above the social media and advertising clutter.

And best of all, it's free! Unlike advertising, you don't pay a thing.

When you don’t have headline news and sending out a press release won't cut it, (90% of us
live here), we’ll show you other ways of getting your business into the media.

How long does each kit take?
Cost-effective DIY PR Tool

How it works

  • Choose version

    There are three versions of the kit. Essential, Premium & Premium+.

  • Pay & login

    A one-off payment with instant access to your secure dashboard.

  • Quickly learn

    You’ll be guided through our four step process.

  • Launch

    Time to engage the media and get into the press!


*For your first campaign only. All prices are quoted in Australian $. ^1x media release, 1 x fact sheet, 3 x pitch emails & a spokesperson briefing sheet

What happens in a 1-on-1 session?

Whilst this process has been designed for you to work on your own, the Premium kit includes 1-on-1 time with us to bring peace of mind, workshop any issues, ensure your messaging and story are correct and check all opportunities have been explored.


Follow the I Do My Own PR process and you will:

Learn how to do your own PR using a best practice model, giving you the greatest chance of gaining media coverage.

Be able to confidently handle media and start to form personal long-lasting relationships with the right journalists.

Become practised at creating your own media materials each time you have a story to tell.

Do you want to know what your chances are
of getting into the media?

We've spent 20+ years working with these media outlets to secure coverage for clients.
We'll be upfront and honest about your chances as we don't want you wasting valuable time and money on something we don't believe will benefit your business.

Simply fill in the form and we'll get back to you within two working days.

Take our FREE PR assessment

Why use this kit?

1. Preparation is the key to success.

2. When you get it right, PR can be the catalyst you need to boost your business. And naturally, getting it wrong can have the opposite effect. The saying "all publicity is good publicity" is simply not true. There is a process to approaching the media and this kit will teach you the best way to do it.

3. By the end of the process, you will have learnt an essential skill that you can use again and again and again.

Why is it important that you do your own PR?

1. PR is an essential skill for any entrepreneur or business owner. If you look at other successful entrepreneurs, you'll notice a constant stream of stories and conversations that lead right back to the product they're selling or cause they're promoting.

2. A journalist would much rather speak directly to the founder or business owner from the start. No one is as passionate or as knowledgeable about your business as you are.

3. You will be building your own lasting relationships with influential media.