At the age of nine, disgruntled at the pay he was getting from his daily paper round, Nik set up a pirate radio station from his bedroom broadcasting a drive time show. To cover costs, he sold advertising space to the garden centre next door. And to attract more listeners, he asked the local paper to write a story about his show. Sadly after they printed the story, Nik's mum shut down the show due to licensing issues (lack of) however Nik had discovered the power of PR.
Over the last three decades, PR has played a pivotal role in everything he's done, playing an essential part in gaining business success.
Essentially a creative, his experience is vast and varied. He has worked in advertising, the media and design and has somehow managed to keep each one of these passions running concurrently.
Nik started his advertising career in London working with the likes of Virgin and the Ministry of Sound before switching to media working at the BBC on some of its major youth brands and at Planet 24 on The Big Breakfast Show for Channel 4. He then spent time with Getty Images in Seattle, before finally settling in Australia.
He has consulted for some of Australia's best-known PR and advertising agencies and set up his own successful business helping start-ups like Guzman Y Gomez and Amazonia as well as many not-for-profit partners (RSPCA, Sydney Symphony and the Australia Council for the Arts), reach their branding and fundraising goals.
Nik's also been on the other side of the media fence. Not only did he present his own nightly radio show (legally!) on the Triple M network for two and a half years but he was also responsible for approving and commissioning stories when he was Head of Content for Authentic Entertainment, overseeing 28 hours of live-to-air weekly content across the SCA and ARN networks and all AUS/NZ programming for the music brand Vevo.
Nik has won no less than 40 International PR, advertising and broadcast awards and when time permits he loves to lecture at the University Technology Sydney on the subject of PR and advertising in the not-for-profit sector.
Convincing his old boss, Sir Bob Geldof, to co-present his radio show for a night on the Triple M Network
World first taking the Vevo brand into radio creating a national 3hr weekly show called ‘Planet Vevo’
Having his typographic work exhibited at The Design Museum London alongside Philippe Starck's furniture exhibition.