Empowering small businesses
to do their own PR

"Within three hours, someone in our office with no prior experience was up to
speed on how PR works and is now rolling out multiple stories."

Ben Fletcher | Managing Director | Generate

What is PR?

What is I Do My Own PR?

How can it help my business?

8 Reasons to do PRClick to view

You'll notice that s​​​​​​ales conversations become easier because you're in the press. ​​​​​​​
Those third party endorsements from the media will make you stand head and shoulders above the social media and advertising clutter.

And best of all, it's free! Unlike advertising, you don't pay a thing.

How long does each kit take?

"Within three hours, someone in our office with no prior experience was up to speed on how PR works and is now rolling out multiple stories. Highly recommend checking it out as this service is a great option for SME businesses that might not necessarily have the budget for an external PR firm."


Ben Fletcher | Generate | Managing Director

2017-07-19T15:55:28+00:00

Ben Fletcher | Generate | Managing Director

"Within three hours, someone in our office with no prior experience was up to speed on how PR works and is now rolling out multiple stories. Highly recommend checking it out as this service is a great option for SME businesses that might not necessarily have the budget for an external PR firm."

“When you launch a beer company with Bob Hawke, you have to get your PR right.  The simple step-by-step process of the I Do My Own PR Kit was the perfect platform to help us get the exposure we needed. Within 24 hrs we generated 200 + pieces across Australian national Press, TV & Radio, plus headlines around the world.”


Nathan Lennon | Hawke’s Brewing Co. | Co-founder

2017-07-19T16:03:51+00:00

Nathan Lennon | Hawke’s Brewing Co. | Co-founder

“When you launch a beer company with Bob Hawke, you have to get your PR right.  The simple step-by-step process of the I Do My Own PR Kit was the perfect platform to help us get the exposure we needed. Within 24 hrs we generated 200 + pieces across Australian national Press, TV & Radio, plus headlines around the world.”

“Jocelyne brings an honesty to the whole process, identifying very quickly the needs of our business and what will interest the media. To get one-on-one time with Jocelyne is invaluable.”


Rebecca Chia | ShopandBox | Co-founder and CMO

2017-07-19T16:19:02+00:00

Rebecca Chia | ShopandBox | Co-founder and CMO

“Jocelyne brings an honesty to the whole process, identifying very quickly the needs of our business and what will interest the media. To get one-on-one time with Jocelyne is invaluable.”

“It’s always refreshing to hear directly from a business owner. Nobody can express the passion and give you the authentic insights and information on their market as a founder can.”


Paul Colgan | Editor-in-chief | Business Insider

2017-07-19T16:20:21+00:00

Paul Colgan | Editor-in-chief | Business Insider

“It’s always refreshing to hear directly from a business owner. Nobody can express the passion and give you the authentic insights and information on their market as a founder can.”

“This PR tool was a lifesaver! Getting access to Jocelyne was amazing. It gave us the confidence of knowing we were approaching media in the right way and with the right materials and meant we got better results.”


Pete Klestov | LocalMum | Co-founder

2017-07-20T11:53:30+00:00

Pete Klestov | LocalMum | Co-founder

“This PR tool was a lifesaver! Getting access to Jocelyne was amazing. It gave us the confidence of knowing we were approaching media in the right way and with the right materials and meant we got better results.”

“Absolute game changer for any small business wanting to unleash the power of PR on a tight budget. Getting media exposure for your business should be on every founder's radar."


Nicholas Humphrey |  Author of The Penguin Small Business Guide, 
The Business Startup Guide and the Maverick Executive (Wolters Kluwer)

2017-07-20T12:02:45+00:00

Nicholas Humphrey |  Author of The Penguin Small Business Guide, 
The Business Startup Guide and the Maverick Executive (Wolters Kluwer)

“Absolute game changer for any small business wanting to unleash the power of PR on a tight budget. Getting media exposure for your business should be on every founder's radar."

Eight easy ways to make your business more visible

If you need to get media coverage but you're time poor and can't afford a
PR agency, then this DIY PR kit is for you.

And if you don’t have headline news, then sending out a press release won't
cut  it - let's be honest 90% of us live here - all is not lost, we’ll show you other ways of
getting your business into the media.

The kit includes a consumer and business media list plus if you choose Premium,
you'll get all our expertise focused on your brand in our 1-on-1 time.

Do you want to know what your chances are
of getting into the media?

We've spent 20+ years working with these media outlets to secure coverage for clients.
We'll be upfront and honest about your chances as we don't want you wasting valuable time and money on something we don't believe will benefit your business.

Simply fill in the form and we'll get back to you within two working days.

Take our FREE PR assessment